Strategic Communications at the Intersection of Policy, Media, and Advocacy.
Suzi Emmerling spent two decades advising cabinet secretaries, mayors, nonprofit leaders, and philanthropists before founding Calina Strategies, a firm built on one core conviction: the right story, told to the right reporter at the right moment, can change the trajectory of a business or a policy fight. Calina Strategies is named after her two kids, Inez and Cal.
Our Services
Message Development
We find the story that's true, compelling, and strategically useful — then make sure everyone telling it is telling it the same way.
Media Strategy & Placement
Relationships with the right reporters, built over years. Coverage in the outlets that matter to your industry, your regulators, and your customers.
Integrated Campaign Strategy
We work hand-in-glove with your government affairs team to ensure the narrative you're building externally is aligned with the meetings happening internally — so every part of the campaign reinforces the others.
Executive & Spokesperson Prep
We identify your most powerful messenger and we make sure they’re ready to be on the record.
Coalition Building
The most persuasive advocates are often not on your payroll. We identify, brief, and activate the validators who give your message reach and credibility it couldn't have on its own.
Our Partners
We partner with leading institutions across policy, energy, government, manufacturing, and philanthropy—from global think tanks to Fortune 500 companies and major municipal organizations.
Press Coverage Samples
I’m in the 1 Percent. Please, Raise My Taxes. | Eli Broad in The New York Times | June 25, 2019
America Can’t Allow China to Keep Crushing Our Solar Energy Industry | Ambassador Robert Holleyman in The New York Times | July 9, 2022
Electrify All the Big, Noisy, Belching Trucks | Andrea Marpillero-Colomina in The New York Times | December 30, 2023
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